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Group Think: The Science of the Social Brain

What are the drivers behind human interactions in social situations? How do people behave in groups? Can biological responses and processes provide clues about how people make choices in the financial arena? The growing field of social neuroscience focuses on questions such as these and has made headway in explaining the complex relationship between biology and behavior. 

Understanding how people process social information is an important area of research for social neuroscientists. Brain imaging studies show people respond differently to other members of their own social group than to outsiders. This research supports the importance of social information in how people interact with the world around them.

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